Tag Kirkland Signature

Why Costco’s Margin Cap is the Ultimate Retail Poison Pill

A professional exterior shot of a Costco Wholesale warehouse representing corporate retail strategy and market dominance.

Costco Wholesale has long been the outlier of the retail world, but its rigid adherence to the so-called “$20 rule”—a internal philosophy that ensures no item is marked up more than 14% to 15%—is moving from a quirky corporate trait…